Case Study: Sharing Excess

We don't just make videos. We build tools that solve your business's hardest communications problems.

That starts with your business, not a camera. We learn what you do, who you're trying to reach, and where your story isn't landing. Once we identify your bottlenecks and goals, we target the right audience with the right story to drive the outcome you need.

When Sharing Excess came to us, they'd already done the hard part: they'd built a real food rescue operation and made a genuine impact in their community. They just didn't have an emotionally engaging way to tell that story. That gap was the bottleneck.

First, we introduced them to the world.

We needed to earn trust with the broadest possible audience: anyone encountering Sharing Excess for the first time. Trust like that doesn't come from a mission statement; it comes from knowing a founder's story, understanding how an organization works, and seeing its impact firsthand. So we built a film that did all three: opening with the founder's story, showing how Sharing Excess operates, and letting the scale of its impact speak for itself.

Then we made the case for a second location.

This was the video that mattered most.

Sharing Excess's bottleneck was no longer awareness. It was scale. With only one location taking donations, growth depended on someone new saying “yes.”

On the surface, this video celebrates a milestone: Sharing Excess giving away more than 10 million pounds of food.

In reality, it’s a declaration of Sharing Excess's ability to create real financial impact, aimed at the audience with the power to grant a second location: the general manager of another major wholesale produce market and the food producers inside it who would become new donors. Our audience wasn't wondering whether food waste was a problem. They were deciding whether Sharing Excess could solve it at scale.

Instead of telling this story in Sharing Excess's voice, we handed that job to the people our target audience already trusted: wholesalers who'd seen the operation succeed and the GM of the current location.

Our film worked. Sharing Excess secured a second location and, with it, a much bigger reach.

Then we went looking for volunteers.

Sharing Excess's next bottleneck was volunteers. The organization ran on them and needed more.

Before someone gives up a Saturday, they're not just asking whether the cause matters. They're asking who they'd be doing it with, and whether their time genuinely helps anyone. So instead of Sharing Excess making the case, we let the volunteers make it in their own words.

What the video introduces isn't just a cause people can support. It's a culture of people already showing up for it, and proof of their impact.

Alongside the films, we built Sharing Excess a body of photography. That library of images gave them material to use across their own communications, well beyond the videos themselves.

If your organization has a similar bottleneck, a story you haven't identified, a story you don't know how to tell, or an audience you're not reaching, let's find that problem and fix it, together.